Strong, hard light can be found at high noon in the desert. The light
comes from a single, point source. (Although the sun is huge....it's
also 93,000,000 miles away.) Inother words, it is a point source from
our position. This type of light will tend to yield the richest and
punchiest colors.

By contrast, you may have picked overcast and fog as the softest light
you can imagine. In fog, the light comes from everywhere (ie the
light source is huge relative to the subject). This type of light
will yield softer, pastel like colors.
Let's assume you are after a low shadow portrait light. Obviously you will need a large light source. A nice size for single portraits is a 3x4 feet light source. Remember the light source needs to be close to the subject. Professionals use "Bank Lights" to achieve this effect.
The fabric will tend to warm the light. In addition you can expect to lose 2-3 stops of light compared to what you would obtain with the flash alone.
The fabric is the light source!. From the subject's perspective, the fabric is where the light comes from. Think always in terms of "light source". If you bounce a flash off a wall, the wall is the light source.
Your own bank light.