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Television
Fox Media offers the full range of TV media services covering television campaign planning and airtime buying. We can handle any size of television campaign, from major national TV schedules through to small tactical bursts for local television advertisers. With TV and the internet becoming ever more closely entwined, campaign options for television advertisers are multiplying.
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The key targeting and cost benefits of digital TV channels; the loyalty engendered via television sponsorship; and the growing potential of mobile TV - all are expanding the medium's traditional appeal.Clearly 2009 is a time of both change and financial challenge in advertising - so these new opportunities to make the TV medium deliver more cost-effective results are emerging just at the time when they are needed.
Fox Media bridges the gap between this exciting new era and tried and tested TV planning and buying techniques, to ensure that our clients can take full advantage of the new opportunities in television whilst maintaining a firm grip on costs and coverage.
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Now more than ever, TV media plans need to take full account of factors such as targeting, cost-efficiency, regionality, 'drip' vs 'burst' and seasonality.
We are very experienced in bringing together audience, cost and client/market data to apply cost:value calculations to the deployment of TV budgets. We can also advise on initial media budget setting, often one of the more difficult tasks facing marketing management.
Contact us today - and we'll show you.
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Update
, 2009
Convergence and fragmentation - two sides to the coming TV revolution
----------------------------------Paradoxically, an initiative between the major UK TV companies and BT which will involve the convergence of TV and internet technologies may well bring about more audience fragmentation, to the advantage of advertisers.
Over the next 12-24 months, the  BBC, ITV and BT are joining together to work as partners to promote a common industry approach and consumer offer to deliver "on demand TV" over broadband.
The initiative, known as Project Canvas, will involve a convergence of TV and broadband internet to enable viewers to download archived TV, high-definition services, films, video and internet content alongside their current menu of Freeview-based TV, radio, teletext and interactive services.
The new service is likely to be up and running by 2010 and will also be available via Freesat.
The proposals, which form part of the BBC Executive's wider partnership proposals, would see the development of a standards based open environment for broadband connected digital television receivers. It would support a wide range of content providers and could be promoted by all Internet Service Providers, with the aim to involve a wider group of partners by launch.
In practical terms, this would mean a new generation of subscription free TVs, carrying free to air channels and a huge selection of on demand TV services like iPlayer and ITV Player, as well as the potential for films, shows and interactive content from a range of other providers in standard and high definition.
Clearly this should have implications for advertisers, especially in the area of costs and campaign targeting - indeed we may well see the arrival of a new form of 'HD targeting' on TV as advertisers and their agencies apply high definition campaign targeting techniques by further narrowing the scope of their TV media selections to only those distribution channels that suit their purpose.
The plans are subject to BBC Trust approval and public consultation.
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