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Television
Fox Media offers the full range of TV media services covering television campaign planning and airtime buying. We can handle any size of television campaign, from major national TV schedules through to small tactical bursts for local television advertisers. With TV and the internet becoming ever more closely entwined, campaign options for television advertisers are multiplying.
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The key targeting and cost benefits of digital TV channels; the loyalty engendered via television sponsorship; and the growing potential of mobile TV - all are expanding the medium's traditional appeal.Clearly 2008 is a time of rapid change in TV media advertising - but this shouldn't mean that well-established disciplines of analysis and hard-nosed negotiation are sacrificed in the rush to try out these new opportunities.
Fox Media bridges the gap between this exciting new era and tried and tested TV planning and buying techniques, to ensure that our clients can take full advantage of the new opportunities in television whilst maintaining a firm grip
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on the realities of cost and coverage.
TV media plans still need to take into account factors such as targeting, cost-efficiency, regionality, 'drip' vs 'burst' and seasonality.
We are very experienced in bringing together audience, cost and client/market data to apply cost:value calculations to the deployment of TV budgets. We can also advise on initial media budget setting, often one of the more difficult tasks facing marketing management.
Contact us today - and we'll show you.
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Update
, 2008
Sky "on track for 10 million customers in 2010" - customer total grows by 56,000 in first three months of 2008
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Third quarter results for the three months to 31st March, 2008, from British Sky Broadcasting Group plc, showed both customer growth and revenue growth up 10%. The company says it is on track for its target of ten million customers in 2010.
Customer growth in the quarter was in line with targets, says Sky, netting out at 56,000 and giving an overall total of 8.888 million. New customer additions were 289,000, with the lowest third quarter churn for four years at 10.5%
Growth in Sky+ households was 262,000 for a total of 3.393 million; multiroom growth of 40,000 brought the total to 1.571 million; HD growth of 43,000 gave a total of 465,000; broadband business grew by 229,000 to 1.428 million; and Sky Talk growth was 180,000 giving a total of 1.095 million.
Jeremy Darroch, Chief Executive, said: "We are reporting a strong set of results today. We are delivering for customers
through a combination of great quality, value and service. As a result, more
customers are choosing Sky, they are more satisfied and they are taking more
products than ever before. In the third quarter, despite a difficult consumer
environment, customer growth increased by 10% on last year and third-quarter
churn was at a four-year low".
Total product sales exceeded four million in the period, a record level of
demand and up by around 40% on the comparable period. Demand for Sky products
remained strong amongst both existing Sky TV customers and new customers joining
Sky, said the company. During the quarter, 42% of additions to Sky+, 24% of additions to Sky HD and 41% of additions to Sky Broadband were new customers to Sky.
During the quarter, Sky added a further three channels to its high definition ("HD") service: Sky Movies Premiere HD, Sky Sports HD3 and Rush HD. FX HD launched in April, bringing the total number of HD channels available on Sky to eighteen.
During the same period, Sky Sports secured a new three-year agreement for live
TV coverage of the UEFA Champions League from the 2009/10 season. Under the new
contract, Sky Sports will show more live matches than ever before, with an
increase in both the number of games and match nights. In addition to the live
rights, Sky has also secured cross-platform rights for mobile and broadband and
highlights packages.
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