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Radio
Fox Media offers full media planning and buying services across all local and national commercial radio sectors.We can handle any size of radio ad. campaign, from major ongoing schedules that use a mix of national and local stations through to low budget tactical bursts. Radio can work either as a standalone medium or as a means of stretching the coverage your campaign achieves.
But some of its other
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strengths are also worth tuning in to - such as the fact that it's often listened to when shoppers are in the process of making buying decisions (sometimes even when they're at the point of purchase).
Our job is to assess the relative merits of all available radio stations - local, regional, national, overseas, AM, FM, analogue and digital - using the available audience research and taking into account our client's advertising and media objectives.
So in planning and buying radio campaigns, we consider factors such as listening patterns, programming opportunities, variations in costs-per-thousands for different target audiences
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and broadcasting catchment areas.
Given the huge variation in performance levels across the commercial radio network, the total reach and listening hours delivered by a radio station for particular target audiences are clearly also key factors. Fox Media has the knowledge, the contacts and the resources to guarantee that your radio advertising activity will be a sound investment.
Contact us today - and we'll show you.
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Update
, 2009
Almost one third of UK adults have listened to radio via the web: report
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RAJAR (Radio Joint Audience Research Ltd.) has released the findings of its third survey of internet delivered audio services, which reveals that almost one third (31.7%) of the UK’s adult population now claim to have listened to the radio via the internet, while 7.2 million have downloaded a podcast.
 The RAJAR Measurement of Internet Delivered Audio Services (MIDAS 3) was conducted during October 2008 by Ipsos MORI. The sample consisted of RAJAR respondents drawn from the main RAJAR survey over the previous six months who had claimed to listen to the radio via the internet or downloaded podcasts, alongside respondents from the two previous MIDAS surveys (conducted in October 2007).
Listening via the Internet
• Almost one third (31.7%) of the UK's adult population or 16.1 million people claim to have listened to the radio via the internet compared with 14.5 million people in May 2008. This includes 15 million listening live and 13.5 million listening at a later time using Listen Again services.
• The vast majority of internet radio listening takes place at home (89%) while one in five listen at work (21%) and 6% listen elsewhere.
• 2.9 million people now claim to have used a Personalised Online Radio (up from 2.1 million in May 2008).
• The average user of Listen Again services listens to 1.65 programmes each week.
Listening to Podcasts
• 7.2 million people have downloaded a podcast (up from 6 million in May 2008), and 4.1 million say they listen to a podcast each week (up from 3.7 million in May 2008 and 1.9 million in November 2007).
• The average podcast user subscribes to 4.41 podcasts (up from 3.59 in May 2008) and spent just over an hour listening to them in the previous week. As in the two previous surveys, comedy and music continue to be the two favourite genres.
• Podcasts remain a fairly new activity for most users, with 43% having started doing so only in the last year.
• iTunes remains the software of choice, used by almost 70% of podcast users to subscribe to podcasts, while 17% simply download directly from the website via their browser. 75% listen to podcasts on their home computer and 66% listen via a portable audio/mp3 player.
• Despite their portability, three quarters of users listen directly on their personal computer and 78.7% listen at home, while 65.7% transfer them to portable devices and 44.8% listen in the car or on public transport.
• Podcast listening occurs throughout the day, with an evening peak when 39% of podcast users press the play button (weekdays).
• 78% of podcasts users listen to podcasts that are more than a week old.
• Podcasting appears to have a positive effect on radio listening with 35% saying that they now listen to radio programmes to which they did not listen previously.
• The number of people who have ever paid for a podcast remains stable at about 3% of podcast users.
• 55% of respondents said they would be interested in downloading podcasts containing advertising if they were free, while only 33% responded positively to the idea of podcasts without adverts that had to be paid for.
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