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Radio
Fox Media offers full media planning and buying services across all local and national commercial radio sectors.We can handle any size of radio ad. campaign, from major ongoing schedules that use a mix of national and local stations through to low budget tactical bursts. Radio can work either as a standalone medium or as a means of stretching the coverage your campaign achieves.
But some of its other
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strengths are also worth tuning in to - such as the fact that it's often listened to when shoppers are in the process of making buying decisions (sometimes even when they're at the point of purchase).
Our job is to assess the relative merits of all available radio stations - local, regional, national, overseas, AM, FM, analogue and digital - using the available audience research and taking into account our client's advertising and media objectives.
So in planning and buying radio campaigns, we consider factors such as listening patterns, programming opportunities, variations in costs-per-thousands for different target audiences
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and broadcasting catchment areas.
Given the huge variation in performance levels across the commercial radio network, the total reach and listening hours delivered by a radio station for particular target audiences are clearly also key factors. Fox Media has the knowledge, the contacts and the resources to guarantee that your radio advertising activity will be a sound investment.
Contact us today - and we'll show you.
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Update
, 2008
Commercial radio listening remains strong across first quarter 2008 - digital accelerates: RAJAR
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New figures released by RAJAR (Radio Joint Audience Research Ltd.) show overall reach for radio is buoyant with 45.4 million listeners. Commercial radio reach remains healthy, up by just over 300,000 on the quarter to a weekly reach of 31 million adults. This figure rises to 36.5 million when 4-14 year olds are included.
Within this, national commercial radio has seen a record Quarter 1 with an increase in reach on both the quarter and year, adding 433,000 listeners. The three national commercial radio stations, Classic FM, talkSPORT and Virgin Radio, all performed well and contributed to this rise in listeners.
Local commercial radio also contributed to the overall quarterly increase, adding almost a quarter of a million listeners from this time last quarter. 24.8 million people tune into a local commercial radio service every week - that's almost half of the adult population. Indeed, commercial radio takes a 75% share of all local listening in the UK.
Digitally, commercial radio services continue to prove popular with UK listeners, with many digital stations posting increases period on period. The third set of platform data reveals that 18.4% of listening is to one of the three digital platforms, outperforming the 17.8% industry average. DAB continues to lead the digital charge recording over double the share of the next ranked platform. Looking at the RAJAR data on the reach of these platforms, it can be seen that 19.5% of all adults listen to a commercial radio service every week via a digital platform, with over 10% of listening to a commercial service every week via DAB.
Commercial radio continues to dominate in the capital, once again taking the lion's share of listening, with 69% of Londoners tuning to a commercial station every week, compared to 60% for the BBC.
Within the commercial radio heartland audience of 15-44 year olds, 70% listen every week, rising to 73% among 15-24 year olds.
A report issued recently by RadioCentre, entitled Radio & the Digital Native, suggests that radio retains a strong emotional link with today's young people, despite all of the distractions they have for their time. Meanwhile, the older 45-64 demographic sees a healthy increase in hours, both on the year and on the quarter, to stand at 136 million hours listened to every week.
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