|
|
|
|
|
Inserts
Fox Media can demonstrate the targeting benefits and creative scope offered by the range of loose inserts options - and can then implement the planned campaign cost-effectively.
There's much more to inserts nowadays than single sheets randomly inserted into a newspaper or magazine. The range of insert formats used by advertisers and able to be offered by many media has increased considerably over the past few years. The medium has come of age and can be assessed realistically as a viable candidate for both branding and promotional purposes.
Whether used to localise a national message or to provide tactical support on a specific day to a national promotion, the insert medium can be an important component of a wider campaign and one that Fox Media will always consider when planning advertising campaigns for its clients.
|
|
Technological advances have opened up new insert opportunities in areas such as catalogues, bound and loose 'outserts', CD cover mounts, tailor-made Post-It Notes, concertinas, polybag printing, sachets, laminated material and many other innovative variations on the theme of loose and bound-in inserts.
And the frequent objection to inserts as an ad. medium - that they are irrelevant and immediately consigned to the bin - sounds less and less convincing.
Fox Media offer media planning and buying services which can help you get the most out of inserts.
Contact us today - and we'll show you.
Download brochure 
|
|
|
|
Update
, 2008
Innovation in inserts, as Metro New York offers scent-strip ads.
----------------------------------
Whilst a role for inserts can often be justified on the grounds of cost-efficiency, demographic targeting, regionalisation or whatever, genuine innovations in the medium are few and far between. But one US newspaper has just made a breakthrough ...
Metro New York has begun offering scratch-and-sniff advertisement capabilities to its advertisers. The freestanding inserts featured in the free daily newspaper give readers the opportunity to sample products such as perfume and flavoured foods before purchasing them.
The initiative began recently with the New York edition and if successful will roll out to others. The first advertiser to sign on to the programme is Glaceau’s Vitamin Water, which uses the ad. as part of its “stay healthy, play hooky” campaign, featuring dragon fruit-scented ads. to promote the water’s Power-C flavor.
According to a recent Roper Starch US study, ads. featuring scent sampling are almost three times more likely to be one of the best performing ads. for a company.
Metro New York reaches more than 450,000 consumers daily. Like its equivalents across the UK, the publication is distributed Monday to Friday at busy consumer points.
|
|
