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Direct mailFox Media can quickly devise the best media strategy for your direct mail activity.
With direct mail now making up over half of all the items of mail received by the average UK consumer in a week, it is more important than ever before to source mailing lists that minimise wastage.
We employ a variety of techniques to tailor list selection and purchase to the client's specific objectives. We know where to source highly-targetable B2B and B2C mailing lists covering both UK and global prospects and use a wide range of analysis techniques both pre-launch and at the review stage.
Propensity modelling can help to identify lists which have the greatest potential to produce good response levels - more importantly they can allow for the grouping of individuals within such lists to create 'segments' or 'cells' who can receive specially targeted material.
The same principles can also be applied
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to areas such as e-mail and mobile marketing, though additional potential benefits here are interactivity and often much lower costs.
Whilst legislation such as - in the UK - the Data Protection Act and the Privacy and Electronic Communications Regulations needs to be adhered to, there is still enormous scope for effective implementation of direct mail campaigns.
Fox Media advises its clients on the use of direct mail where appropriate; undertakes analysis to identify lists offering the highest potential; and purchases the lists at the lowest possible cost.
Contact us today - and we'll show you.
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Update
, 2008
New DM list identifies consumers in debt ... plus round up of other recent DM developments
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Selectabase, a direct marketing data provider, has launched a new consumer list called Credit Culture.
The Credit Culture database contains details of more than four million consumers who are likely to have experienced financial problems or difficulties in obtaining credit. The list is aimed at responsible businesses which offer specialist products tailored to the so called 'sub prime' market, or which offer debt advice and solutions.
Data can be rented from the list to be used in direct marketing campaigns.
Credit Culture features three distinct consumer lifestyle profiles: On The Bread Line - young lone parents and single people who earn low incomes and live in council or housing association accommodation; Credit-hungry Families - those that have often spent beyond their means, becoming dependent on credit to fund their increasingly costly lifestyles; Surviving Singles - young people earning low incomes. The majority are still single or have become single again through separation.
The Credit Culture list offers full UK coverage and data can be selected by postcode area, district and sector.
Elsewhere, the ForParentsByParents.com list has just been updated and there are now over 165,000 postal names and 70,000 email addresses available.
ForParentsByParents.com is an established website offering an independent source of information for parents and creating on online parenting community. Accurate due dates and dates of birth are available on this ABC1C2 file and the data is captured very quickly offering mailers the chance to reach newly pregnant women.
The list's owners claim it is a great performer with many repeat users including automotive, charity, mail order, financial and retail.
The BrightMinds list has also just been updated and now offers more than 46,000 0-12 month buyers.
The BrightMinds mail order catalogue and online store sells educational toys and software, learning games and a range of outdoor toys and games, promoting activity, learning and play for children. This list provides a perfect opportunity to target ABC1, affluent, proven mail-order female buyers. The file would probably work well for non-competing mail-order companies, financials, charities, travel and other upmarket offerings.
The Original Gift Company is releasing its updated list of over 470,000 names.
This popular mail order company was awarded the Best Mail Order and Online Gift Retailer trophy at the 2007 Greats awards in London. The collection includes special categories for Him, for Her, for Children and Teenagers. The range covers nostalgic items, leather goods, personalised gifts, jewellery, floral bouquets and many Christmas ideas.
Average order value is £50.00, say the list owners. Typical customers are professional, upmarket females aged 45+ whose interests include dining out, the National Trust, the arts/theatre and gardening.
These consumers would be ideally suited for mid- to upmarket mail-order offers, credit cards, gift and charity mailings.
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