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With over thirty years' involvement in strategy planning and media buying for international ad. campaigns, Fox Media has all the skills, knowledge, contacts and experience to ensure that your Australasian campaign is planned and implemented successfully, whatever your spend level. You'll find our full contact details here. Wherever you are in the world, we look forward to hearing from you!
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Australasia
Australia was one of the fastest-growing economies in the 1990s, according to the OECD. Both countries are heavily dependent on trade, New Zealand perhaps more so than Australia. Objective advice and skilled media buying from Fox Media can help you maximise the return on your investment in media in this region.
With their populations tending to be heavily concentrated into urban centres, local and regional media play a significant role in planning and buying the media side of ad. campaigns.
Both Australia and New Zealand have a mix of state-controlled and commercial TV stations, with extensive regional TV facilities available in both countries. Australia boasts more than 60 TV stations, with metropolitan markets attracting some 80% of TV ad. revenues. But, as elsewhere in the world, the real growth in terms of ad. expenditure is in online - Australia's online adspend grew by 61.5% year-on-year in 2006, according to one industry source.
Australian radio companies are currently under pressure to speed up the launch of digital stations, but the indusry is still suffering financial burdens accumulated after a massive expansion of the medium between 1995 and 2001, when nearly 300 commercial and community stations were launched.
But there are distinct advantages to be gained from this growth for those engaged in media planning and buying - in New South Wales alone, for instance, there are twelve stations catering for the 16-24 age group.
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As far as outdoor planning and buying is concerned, there is a good range of roadside, shopping centre and airport poster sites in both New Zealand and Australia. Much the most popular size in both countries is the 24 sheet, which measures 6.0m x 3.0m. Adshel sites are also very popular - there are some 2,800 of these illuminated ad. panels in New Zealand, located in street, shopping centre  and railway locations. Adshel also has a strong presence in Australia, with over 10,500 sites.
Whilst media research in most main media is on a par with those found in sophisticated northern hemisphere countries, the first audience measurement research by the outdoor industry in Australia is only now underway. The research company was announced in August 2006, with results not expected to be available until autumn 2007.
Both Australia and New Zealand have well-established national and regional newspapers and thriving magazines sectors. New Zealand's largest daily is The New Zealand Herald. Owners Wilson & Horton also own two of New Zealand's biggest-selling magazine titles, Woman's Weekly and the New Zealand Listener.
The biggest-selling newspaper in Australia is the Sunday Telegraph. It boasts an average issue readership of around 2 million. The most prestigious daily is the Sydney Morning Herald and the leading business and financial title is the Australian Financial Review. Robust industry research is available for those who undertake media planning and buying in press markets in either Australia or New Zealand.
For more details about our international media planning and buying services call Richard Fox direct from the UK on 01354 740916 or on +44 1 354 740916 from outside the UK.
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