Recommended Best Practice on Search Engines

by David Porthouse

Step 1: For Beginners ...

If you don't have your own website to promote, then jump straight to Step 2.

If you have a website of your own, then make Infoseek your home page, and AltaVista your search page. Submit to Infoseek using the Add URL feature, and adjust your META tags until you are satisfied with the results. Look in Infoseek to see how to use META tags, and look also at this document's HTML to see an example of their use. You may have to spend several days resubmitting until you get it right. Once you are done with Infoseek, then submit to AltaVista, which responds to META tags in the same way.

You should check your presence on Infoseek and AltaVista every three months or so, and resubmit if necessary. After a while, you should be ready to go to step 2 ...


Step 2: For Searchers ...

Make MetaCrawler your home page, and Yahoo your search page. Run a search on MetaCrawler first, and if that yields nothing try Yahoo. If that yields nothing then try HotBot, which is accessible from the Yahoo result page. Otherwise try any specialist search engines you know. Specialist search engines may be found in Yahoo or Galaxy or the World Wide Web Virtual Library.

Yahoo is strongly linked to AltaVista, so it makes sense to advise a beginner to start with AltaVista as the search page, and then to replace it with Yahoo later. Infoseek is the best engine for new submissions, and MetaCrawler for searching, so it makes sense for a beginner to start with Infoseek as the home page, and to switch to MetaCrawler later. MetaCrawler passes its enquiries on to other search engines, including Infoseek and AltaVista, so you are being given self-consistent advice.


Step 3: For Website Promoters ...

After that, get your website listed in various specialist directories according to your knowledge of your subject, and let other search engines chase you rather than you chasing them. Obviously, if everybody used MetaCrawler as advised here, then other search engines would have marginal value anyway.


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