Information on Hungary
Hungary joins the EU in May 2004. This is a country of ten million people which has never considered itself part of "Eastern" Europe and has a capital city that rivals (or maybe surpasses) Vienna.

Hungarian has an unreasonable reputation for being a difficult language, but we can help you get around that and to help you make the most of the rich cultural heritage of this exciting country.

We can do everything to help you business succeed, including:

  • Translation and interpreting services, including help in telephoning potential contacts (most Hungarian switchboard operators don't speak English...).

  • Relevant background literature, reference books, directories, maps etc

  • Organisation of travel, accommodation and translation etc. within Hungary.

  • Market analysis and advice on market selection and market entry strategy. Obviously there is a fair amount of publicly available information, but we can help to interpret it. This is important because the different social organisation and history produces a different mentality in relation to, for example, sales techniques.

  • Basic market research. Since official statistics and directories are often non-existent, out of date, or generally inaccurate, there is a need for primary research. We have an extensive network of reliable contacts which we draw on for this purpose.

  • Identification of contacts. Again, this is through indirect means, and our network of contacts on the ground. Smaller companies not coming from privatisation feature to only a very slight extent in trade directories, but these are often the companies which you might be looking for.

  • Establishment of Distribution Networks. For projects with larger market potential, we can assist in setting up distribution networks where local distributors are not yet in place or are not capable of providing a comprehensive service.

  • Information and advice on EC schemes and EC-supported institutions and what benefits may be obtained from them.

If you need any literature on or about Hungary, we can help you through our partner, the Hungarian Book Agency